Aurum

Chains, bangles, rings and bridal sets. Gold sold by weight at the day’s rate plus a making charge — part purchase, part savings, and the customer knows it.

The brief

Every customer asks the same four questions in the same order: the rate, the purity, the weight, the making charge. Most will compare three shops on exactly those numbers. The shop that shows its making charge without being asked wins the visit.

What we built

The vault rather than the showcase — deep bottle green, gold used only on metal and on numbers, and a light study that shows each piece under three different lights, because that is what gold actually does. One page, because everything a buyer needs sits on it.

The detail that does the work

An open price breakdown under every piece. The rate for the day, the weight to three decimals, the gold value, the making charge with its percentage shown, the tax, and the total — laid out as a sum you can follow line by line, with the time the rate was last updated printed underneath.

The rate is a single value the shop edits; every price on the site recalculates from it. Nothing is rounded away, and nothing is left for the customer to ask about at the counter.