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Bakery · 2026

Loaf & Larder

A bakery that bakes once, early, and sells until it is gone. The hero is a live board of what is still on the shelf — struck through in chalk as the day empties it.

Visit the live site

96

Google speed score

2.6s

visible on slow 4G

1

page, by design

Loaf & Larder

Sourdough, a short pastry list, two cakes a day. By 2pm half the board is struck through.

The brief

Scarcity is the actual product here. People turn up at 4pm hoping something is left and go home disappointed, which is a bad experience the website can fix on its own: tell them what is still there, and let them put a loaf aside.

What we built

The chalkboard from behind the counter, rebuilt as the page itself. Not a headline with a board underneath — the board is the first thing you see, because “what’s left” is the most characteristic fact about the business. One page, because a bakery does not need six.

The detail that does the work

Every item carries a real remaining count read live from a database. At zero, a hand-drawn line strikes the name through — animated once, left to right, the way somebody crosses it off — and the row fades. Under three left, the count turns butter-yellow and reads only 2 left. When it is all gone the board collapses to a single line: That’s the lot. Back tomorrow at 7.

A site sent to somebody weeks later would otherwise freeze at whatever hour it was seeded, so a scheduled job rewrites the counts every twenty minutes. The board is never stale.

Let’s begin

Let’s build the website your business deserves.

Tell us about your business and we’ll send back a free proposal — no pressure, no jargon, and no price surprises.

Get a free proposal