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Fitness & Wellness · 2025

Pulse Fitness

An energising website and membership flow for a boutique gym, built to convert curious visitors into committed members.

+55%

membership sign-ups

+42%

class bookings

+31%

trial conversions

Pulse Fitness

Pulse Fitness had a buzzing community, but a flat website that failed to bottle the energy.

The challenge

Timetables were hard to find, signing up took too many steps, and the site gave first-time visitors no real feel for the place. Plenty of interest never made it to a membership.

What we did

We built a vibrant, motivating site that captures the atmosphere of a class in full swing, with timetables that are easy to scan and a sign-up flow stripped back to the essentials. A bolder identity and sharper local search visibility brought more newcomers through the door, and many more of them stayed.

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